Description

Welcome to Hospitality: An Introduction provides a detailed description of the many facets of the Hospitality and Tourism sector, including Tour and Travel, Hotels, Restaurants, Culinary, Casino Operations, Cruises, and the Recreation and Leisure industries. Personal profiles of industry leaders highlight the wide range of career opportunities available in the field. The authors discuss the Hospitality and Tourism industry’s evolution toward increased internationalization and integration. Industry Insight vignettes offer a behind-the-scenes view of real-life job tasks and career success stories. Each chapter features practical case study scenarios, including business and social attitude comparatives, advertising and marketing messaging, financial modeling, and competitive analysis formulation. New To This Edition: Expanded coverage of industry career opportunities, a comprehensive new chapter on the Gaming Industry, and expanded coverage of Events Management. 

Features:

Practical Industry based case scenarios and knowledge testing assignments to better simulate the student interest and motivation

Graduate Glimpse's into the many relevant experiences directly from those graduates who have succeeded in the Hospitality Industry

Variety of color photographs and illustrative artwork depicting the various facets of the Hospitality Industry

Detailed information regarding the economic trends affecting the future direction of the Hospitality Industry on an International perspective

Online resources, case studies, practice tips, forms, documents, checklists, diagrams, tables provide valuable learning and practice resources  

Table of Contents

Chapter 1: Welcome to the Hospitality Industry

Chapter 2: Travel and Tourism: Partners with Hospitality

Chapter 3: Global Issues and Hospitality

Chapter 4: Dynamics of the Lodging Industry

Chapter 5: Hotel Development

Chapter 6: Hotel Management and Operations

Chapter 7: Contemporary Foodservice Concepts

Chapter 8: Culinary Arts and Foodservice Operations

Chapter 9: Beverage Management

Chapter 10: Strictly Business

Chapter 11: Leisure Activities and Hospitality

Chapter 12: Focus on the Future

Chapter 13: Building for Success Appendices Glossary Index

教師配件