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Guest Service in the Hospitality Industry (Bagdan)    首頁 > 2009-2019新進原文教科書

Overview

Guest Service in the Hospitality Industry is written in a straightforward manner intended to introduce the topic of guest service to students of hospitality, the text incorporates a variety of learning features that facilitate various learning styles.

Guest Service in the Hospitality Industry dedicates a chapter to each of the primary areas of the hospitality industry. All of the examples are related to hospitality, and the case studies and Service Insights relate to the industry as it truly is.

Table of Contents

Section I: Introduction, History, and Basics of Guest Service

Chapter 1: The Basics of Guest Service

Chapter 2: Defining Guest Service

Chapter 3: Problem-Solving for Guest Service

Section II: Relating Service to the Sectors of the Hospitality Industry: How Service Relates

A chapter is dedicated to each of these areas:

Chapter 4: The Guest Service of Food

Chapter 5: The Guest Service of Beverages

Chapter 6: The Guest Service of Lodging

Chapter 7: The Guest Service of Events

Chapter 8: The Guest Service of Travel and Tourism

Chapter 9: The Guest Service of Casinos

Section III: Assessments and Planning

Chapter 10: Research and Tools

Chapter 11: Strategic Planning for Service

Chapter 12: Developing a Staff

Chapter 13: Marketing and Establishing an Image for Service         

Hallmark Features

  • Industry interviews with some of the leading hospitality managers.
  • Chapter points and concepts with visual diagrams.
  • Stories and real-life examples.
  •  “Service Insights”—tips incorporated throughout the text that provides extra guest-service–related information to build and support points.
  • Review questions that reinforce chapter concepts.
  • Case studies that reinforce learning.
  • Dedicates a chapter to each of the primary areas of the hospitality industry.
Provides a history and overview of guest service, and then goes further by exploring problem-solving techniques, quality tools and assessments, staffing, marketing, and strategic planning in guest

   

ISBN 10 / 13 : 9781118071809 作者 : Paul J. Bagdan
出版年 : 2013 附註1 : 本書可提供學生特價,歡迎來電查詢
教師配件 : v
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