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Strategic Management for Hospitality & Tourism (Okumus, Altinay, Chathoth)    首頁 > 2014-2024 新進原文教科書

Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations.

This title also provides online support material for tutors and students, in the form of PowerPoint presentations, extra case studies, additional exercises and web links to aid both teaching and learning.

Contents

Part 1: Introduction to Strategy
1. Introduction to Strategic Management
2. Strategic Management in Hospitality and Tourism
 
Part 2: Strategy Context Chapter
3. The Hospitality and Tourism Industry Context
4. The Organizational Context
 
Part 3: Strategy Content
5. Business Level Strategies
6. Corporate Level Strategies
7. Network Level Strategies
 
Part 4: Strategy Process
8. Strategic Planning or Strategic Thinking
9. Strategy Formation
10. Strategy Implementation and Change
 
Part 5: Synthesis
11. Relating Content, Process and Context

 

ISBN 10 / 13 : 9780750665223 作者 : Fevzi Okumus, Levent Altinay, Prakash K. Chathoth
出版年 : 2010 附註1 : 本書可提供學生特價,歡迎來電查詢
教師配件 : PPT, Case Study, Test Questions
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