正在加載......
  進階搜尋
  歡迎光臨桂魯專業書店
回首頁 公司簡介 教師服務/樣書申請單 雜誌訂購單 購書方式 + 信用卡郵購訂購單
 

Tourism Management, 5/e (Weaver, Lawton)    首頁 > 2014-2024 新進原文教科書

In 2013 the World Tourism Organization reported that more than one billion international overnight tourist trips occurred globally during the previous year. Aside from the impressive number, the achievement was even more remarkable given the lingering effects of the global financial crisis. It is proof indeed of the tourism sector's great resilience, as well as the continuing explosive growth of mass tourism markets in China and other parts of Asia.

In 2013 the World Tourism Organization reported that more than one billion international overnight tourist trips occurred globally during the previous year. Aside from the impressive number, the achievement was even more remarkable given the lingering effects of the global financial crisis. It is proof indeed of the tourism sector's great resilience, as well as the continuing explosive growth of mass tourism markets in China and other parts of Asia.

Tourism Management, 5th Edition explains why sophisticated and adaptive management is required to realise the tourism sector's full potential as a positive and sustainable economic, ecological, social and cultural force.

This new 5th Edition continues to equip aspiring managers and planners with the broad cutting-edge knowledge and mindset conducive to resilience and innovation in the tourism sector. It emphasises the paramount importance of sustainability in terms of the 'triple bottom line' by concurrently acknowledging the legitimacy of economic, environmental and sociocultural viability. Such holistic thinking needs to be deeply embedded in the deliberations of all tourism planners and managers.

Special features in each chapter also continue to highlight how innovative technologies can be utilised in the interests of resilient and sustainable tourism. Social media, for example, has attained a degree of importance as a democratic marketing vehicle that could not have been foreseen even a few short years ago.

Tourism Management, 5th Edition builds on its long-held reputation for providing students with a strong pedagogical application of the economic, sociocultural and environment impacts of tourism. The title's twelve chapters constitute a logical introduction to the tourism sector aligning with a typical university semester. It prepares students with exposure to the latest industry and research developments, in turn building their capacity as the successful tourism managers of the future.

Table of Contents

Chapter 1 Introduction to tourism management

Chapter 2 The tourism system

Chapter 3 The evolution and growth of tourism

Chapter 4 Destinations

Chapter 5 The tourism product

Chapter 6 Tourist markets

Chapter 7 Tourism marketing

Chapter 8 Economic impacts of tourism

Chapter 9 Sociocultural and environmental impacts of tourism

Chapter 10 Destination development

Chapter 11 Sustainable tourism

Chapter 12 Tourism research

New To This Edition

•Specific emphasis on how technology can be harnessed in the interests of resilient and sustainable tourism (integrated coverage throughout demonstrating how social media, for example, has become a powerful democratic marketing tool) 
•Additional analysis of the continuing explosive growth of mass tourism markets in China and other parts of Asia
•Integrated focus on how tourism managers can achieve ‘destination and product resilience’ in light of unexpected decreases in visitation (for example, the Syrian civil war and Typhoon Haiyan in the Philippines)
•Full colour learning design
  • Specific emphasis on how technology can be harnessed in the interests of resilient and sustainable tourism (integrated coverage throughout demonstrating how social media, for example, has become a powerful democratic marketing tool) 
  • Additional analysis of the continuing explosive growth of mass tourism markets in China and other parts of Asia
  • Integrated focus on how tourism managers can achieve ‘destination and product resilience’ in light of unexpected decreases in visitation (for example, the Syrian civil war and Typhoon Haiyan in the Philippines)
  • Full colour learning design

 

ISBN 10 / 13 : 9781118644812 作者 : David Weaver, Laura Lawton
出版年 : 2014 附註1 : 本書可提供學生特價,歡迎來電查詢
教師配件 : V
友善列印

桂魯專業書店
地址:台北市110信義路五段五號(世貿一館)7樓G08室 E-mail: ec.link@msa.hinet.net
客服專線:886-2-2722-7543 傳真:886-2-2722-7671
劃撥帳號:16481909   戶名:桂魯有限公司
ATM 銀行代碼: 017 (兆豐商銀) 帳號: 042-09-80279-9 (桂魯有限公司)

Copyright © EC LINK LTD. All Rights Reserved.